Online video distribution and research firm TubeMogul has launched a Web marketplace to connect advertisers with Web video producers. The marketplace includes profiles of popular Web shows and creators, along with viewership data and audience demographics. For instance, YouTube producer…
Elizabeth Herbst-Brady has been named president of Magna, a unit of Interpublic Group’s Mediabrands division that gathers media market intelligence for the company’s agencies and clients. Magna had been a centralized media negotiating unit of Interpublic, but its function changed…
Presidential candidate John McCain’s acceptance speech at the Republican National Convention drew more television viewers than his rival Barack Obama attracted at the Democratic party’s event last week, according to preliminary ratings from Nielsen Media Research. Across all broadcast networks…
Despite big cable network viewership for Republican vice presidential candidate Sarah Palin’s speech, the premiere of FX’s new series “Sons of Anarchy” drew an encouraging 1.2 rating and 1.5 million viewers 18-49, according to Nielsen Media Research. The series, about…
Tribune Broadcasting may have scrubbed out some of its public connections with The CW by rebranding some of its television stations, but that doesn’t mean the company isn’t enthusiastic about the network’s ratings this week. “Everyone at Tribune is ecstatic…
The Federal Communications Commission will host a press conference on the digital television transition in Wilmington, N.C., at 10:30 a.m. on Monday. The event, to be held at Thalian Hall, is set to coincide with Wilmington’s early switch to digital…
Christina Aguilera and Kanye West have been added to the lineup of performers for the 2008 MTV Video Music Awards airing Sept. 7. Ms. Aguilera will perform a special rendition of “Genie in a Bottle,” marking the 25th annual VMAs…
More people watched Alaska governor and Republican VP candidate Sarah Palin’s speech Wednesday at the Republican National Convention on Fox News than on any other network, cable or broadcast. It was the most-watched telecast in the history of cable news…
The Television Bureau of Advertising said that ePort, its electronic advertising buying system, exceeded the $100 million mark in order volume. The system was funded by local broadcasters as a way to simplify and modernize the process of handling transactions…