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In Depth

TubeMogul Marketplace Connects Advertisers, Web Video Producers

Online video distribution and research firm TubeMogul has launched a Web marketplace to connect advertisers with Web video producers. The marketplace includes profiles of popular Web shows and creators, along with viewership data and audience demographics. For instance, YouTube producer…

Magna Taps Herbst-Brady as President

Elizabeth Herbst-Brady has been named president of Magna, a unit of Interpublic Group’s Mediabrands division that gathers media market intelligence for the company’s agencies and clients. Magna had been a centralized media negotiating unit of Interpublic, but its function changed…

McCain TV Ratings Beat Obama in Preliminary Numbers

Presidential candidate John McCain’s acceptance speech at the Republican National Convention drew more television viewers than his rival Barack Obama attracted at the Democratic party’s event last week, according to preliminary ratings from Nielsen Media Research. Across all broadcast networks…

Video: ‘Trivial Pursuit: America Plays’

One of the biggest franchises in the world of board games hits the small screen on Sept. 22 with the launch of “Trivial Pursuit: America Plays” from distributor Debmar-Mercury. The series, based on the best-selling board game, will involve viewers…

‘Sons of Anarchy’ Scores for FX in Premiere

Despite big cable network viewership for Republican vice presidential candidate Sarah Palin’s speech, the premiere of FX’s new series “Sons of Anarchy” drew an encouraging 1.2 rating and 1.5 million viewers 18-49, according to Nielsen Media Research. The series, about…

Tribune Pats The CW on Back After Big ‘Gossip Girl,’ ‘90210’ Ratings

Tribune Broadcasting may have scrubbed out some of its public connections with The CW by rebranding some of its television stations, but that doesn’t mean the company isn’t enthusiastic about the network’s ratings this week. “Everyone at Tribune is ecstatic…

FCC Slates DTV Press Conference in Wilmington, Keeps Eye on Hurricane

The Federal Communications Commission will host a press conference on the digital television transition in Wilmington, N.C., at 10:30 a.m. on Monday. The event, to be held at Thalian Hall, is set to coincide with Wilmington’s early switch to digital…

Aguilera, West to Perform at MTV Video Music Awards

Christina Aguilera and Kanye West have been added to the lineup of performers for the 2008 MTV Video Music Awards airing Sept. 7. Ms. Aguilera will perform a special rendition of “Genie in a Bottle,” marking the 25th annual VMAs…

Fox News Channel Scores Biggest Palin Audience

More people watched Alaska governor and Republican VP candidate Sarah Palin’s speech Wednesday at the Republican National Convention on Fox News than on any other network, cable or broadcast. It was the most-watched telecast in the history of cable news…

TVB’s ePort Chalks Up $100 Million in Ad Orders

The Television Bureau of Advertising said that ePort, its electronic advertising buying system, exceeded the $100 million mark in order volume. The system was funded by local broadcasters as a way to simplify and modernize the process of handling transactions…