Versus has locked up the Tour de France, one of the channel’s biggest events, with an extension of its deal to run through 2013, company executives said. “Signing a multiyear extension deal with the [Amaury Sport Organization, organizers of the…
Fox and ABC have largely concluded their sales in a surprisingly robust upfront advertising market. ABC topped its goals, exceeding last year’s sales of about $2.4 billion by $125 million, according to Mike Shaw, the network’s president of sales. Prices…
Sellers Flog More Spots as Marketers Worry About Shortage of Inventory
In one of the biggest content distribution deals to date among independent Web-video entrepreneurs, online television network Revision3 is bringing the popular Internet show “Wine Library TV” into its fold, distributing the program and selling advertising on it. Beginning in…
Sony Pictures is upping its investment in Web video content and plans to premiere at least 10 shows on its online video site
Popular Web video site MyDamnChannel.com is bringing back the Webby Award-winning series “You Suck at Photoshop” and “Wainy Days” for second and third seasons, respectively. “You Suck at Photoshop” has been viewed more than 9 million times. Lead character Donnie…
A volatile chapter in the history of network-affiliate relations will be closed June 9 when representatives of ABC, CBS, Fox and NBC and local stations submit to the Federal Communications Commission a quietly negotiated agreement that would eliminate the need…
But Much of Money Seems to Be Shifting From Scatter Market
With two months to go before the Summer Olympic Games in Beijing, studios already are crunching numbers in preparation for bidding for the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Olympics. That process is expected to be…
Advertisers on TBS are getting involved in some funny business. Mobile phone provider Alltel Wireless has signed on as promotional partner and sponsor of “My Boys” in a deal that creates an integrated promotional campaign featuring characters from the series…