Spending on advertising in syndicated television shows jumped during a first quarter that overall showed little growth. Total measured ad spending rose 0.6% in the first quarter of 2008, compared to the same period in 2007, according to new data…
Fox cable outlet FSN will telecast 31 national games Big 12 and Pac-10 college football games this fall. Beginning Thursday, Aug. 28, FSN will air college football matchups and analysis in high definition, with 18 Big 12 football games and…
Bravo’s “Top Chef” is cooking up an offspring. The network said it is developing “Top Chef Junior,” an eight-episode series in which teens will take on culinary challenges, just like their grown-up counterparts on the top-rated cooking show. The network…
2007-08 vs. 2006-07
Old-fashioned media planning is dead, declares MediaVest’s Lisa Donohue. What’s replacing it? At MediaVest, at least, it’s called Truth and Design. Ms. Donohue, president of MediaVest’s Truth and Design Group, got to revamp the way the agency approached its strategic…
Old-fashioned live commercials are making a comeback on late-night television, with ABC’s Jimmy Kimmel emerging as one of the leading practitioners. At a time when advertisers are concerned that viewers are fast-forwarding through their increasingly expensive 30-second spots, people watching…
Animal Planet is getting into horses in a big way. The network is adding three equestrian competitions and a documentary series about jockeys to its lineup as the sport prepares for the Olympics. “With the addition of these thrilling world-class…
Last week I found myself in the northeast corner of Bryant Park in midtown Manhattan on a gorgeous, sunny day at noon. I was surrounded, or so I thought, by budding entrepreneurs, eager bootstrappers ready to get their next big…
The Internet has always had one big advantage over television: It’s more measurable. This week’s “New Media Minute” takes a close look at how one Web show, MojoHD’s “The Circuit,” is harnessing Web data to fine-tune its editorial and distribution…