Eleven TV stations in central Florida have banded together to run a test designed to flush out viewers who are not technologically prepared for the congressionally mandated nationwide switch to digital television on Feb. 17. The unprecedented three-stage test, announced…
MTV Networks announced a partnership with Marketing Evolution, a custom market research and consulting firm. The deal will be a part of MTV Networks’ pitch about advertising effectiveness at its upfront presentation tonight in New York. Through the partnership, MTVN…
CBS College Sports Network is now available in high definition on cable, satellite and video. The network, which covers 35 types of college sporting events, will simulcast an MPEG-4 feed to offer multiple live programs in HD across distribution channels….
Federal Communications Commission Chairman Kevin Martin has formally selected Wilmington, N.C., as the test market for the digital transition. “It will help us spot issues that we need to address throughout the country,” Mr. Martin told a Washington news conference…
The MGM Grand at Foxwoods in Connecticut is the first advertiser to employ a technology that allows viewers watching high-definition TV to click through to information from the Internet. Horizon Media is working on the project with Backchannelmedia and WCVB-DT,…
Discovery Communications’ U.S. Networks unit racked up an 18% increase in operating cash flow on a 3% increase in revenues during the first quarter, Discovery Holding Co. reported Thursday. Excluding the results of Travel Channel, which was sold last year…
Comedy Central is breathing new life into the iconic 1970s variety program “The Gong Show.” The network has greenlighted “The Gong Show With Dave Attell,” the comedian-star of the network’s “Insomniac” series. The new “Gong Show,” set to premiere July…
Broadcast television networks’ upfront advertising sales will be down this year, posting a drop of between 2% and 14%, a leading Wall Street analyst said. A “material decline is probable given ratings declines, the disruption in the development cycle due…
Flat-screen televisions may be thin, but their manufacturers’ market-share differences in the U.S. are thinner. Samsung, Sony and Vizio ended the first quarter nearly in a dead heat within the surging North American liquid-crystal display television market, according to NPD…