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In Depth

ESPN, MobiTV Play Ball

ESPN will partner with mobile content service MobiTV to bring a basketball sweepstakes and live event to AT&T Wireless subscribers. The promotion, which runs until June 9, offers a subscriber and two friends the chance to play a 3-on-3 game…

People, CMT in Tune on Country Special

People and CMT are saddling up for a television special on the magazine’s quarterly country music issue. Allison DeMarcus of “CMT Insider” will host the half-hour program. It will include behind-the-scenes footage from the making of the People issue, which…

WB Puts ‘Pirro’ in Afternoon Block on The CW

Warner Bros. Domestic Television Distribution will create a daily two-hour afternoon programming block this fall in tandem with The CW. The block will create an outlet for upcoming court show “Judge Jeanine Pirro” as well as two off-net comedies on…

Emmis Sells New Orleans Station to Saints Owner

Emmis Communications Corp. has signed an agreement to sell Fox affiliate WVUE-TV in New Orleans to Tom Benson, owner of the New Orleans Saints football team. The deal marks the last TV station Emmis had to sell since announcing its…

Magical Elves Sets Up Shop at NBCU

NBC Universal may have lost “Project Runway,” but it’s keeping a tight grip on the production company that helped create the hit for Bravo. Magical Elves, which produced “Last Comic Standing” for NBC as well as “Project Runway” and “Top…

Hulu Is Crack, iTunes Is Marijuana

One of the great things about being a reporter is you don’t have to make stuff up. You just report the stuff other people make up. Like what John Flowers, the San Francisco-based independent filmmaker, said during our recent recording…

NBC News Launches iCue for Students

NBC News is launching an ad-supported free online learning community aimed at students 13 and older named iCue. It combines games, peer talk and video in an environment intended to be fun and safe. The new site, announced Monday, was…

ABC’s Digital Video Pitch

New Player, Content Touted for Upfront

Cobbling Together a Target Ad Audience

NBC Packages Programming Across Media

Studios Eye Dickinson for Syndie

Seeking the Allure of a Name Brand