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In Depth

TV Nets Move the Ads to Boost Ratings

ABC, CBS Put More Commercials in First Half of Late-Night Talk Shows

New Chief Unpacks HBO Pilots

Naegle Likes Look of Potential Pickups

New Syndie Shows: It’s Who Knows You

Notoriety Pays; Telepictures Signs Deen Deal

At NBC, Digital Rollout Begins

Upfront Offerings Include Web Original

‘Punk’d’ Sold Across U.S.

Trifecta Entertainment, which last week announced a broad partnership with Litton Entertainment for multiple syndication projects, has sold the off-cable hit “Punk’d” in 80 percent of the U.S. for Monday-through-Friday runs beginning this fall. Among the major-market stations picking up…

The Insider: The Point of ‘The View’

The Insider has watched “The View” since the day it debuted in 1997. The sort of conversation that has always been at the heart of the ABC Daytime show has always been essential to The Insider’s personal quality of life:…

‘Gossip’ Hopes to Get Its Groove Back

The CW Tries Steamy Ads to Win Back Targeted Viewers

Wong’s New Lifetime Image to Take Flight

Network Strategy Shifts to Scripted, Reality Shows

Meidel: MyNet on Course for Upfront

Comedy, Movie Nights Planned for 2008-09

NBCU Expects to Grow Greener

Company Hopes Earth Week Sales Will Carry Forward