The Mach 5 is making a comeback. “Speed Racer: The Next Generation” launches May 2 on Nicktoons with a 90-minute premiere. Based on the original cartoon that first aired in 1967, the animated “Next Generation” is part of a “Speed…
Recent figures from Nielsen Monitor-Plus indicate that there was little growth in ad spending during 2007, and that was particularly true of segments of the television business. None were as strong as the Internet or national magazines last year. However,…
NBC is on track to generate about $1 billion in topline digital revenue this year, up 40% from last year, said George Kliavkoff, NBC Universal’s chief digital officer, during a keynote presentation at the Ad:Tech conference in San Francisco this…
Internet users in the United States viewed a record 10 billion Web videos in February, according to the comScore Web metrics service. That’s a 3% gain in viewership over January 2008 and a whopping 66% increase year-over year. ComScore names…
Lifetime Networks said it launched Lifetime Television HD and signed deals with AT&T and Verizon to carry the new service. Lifetime launched Lifetime Movie Network in HD last year. Lori Conkling, executive VP for distribution at Lifetime said in a…
Executives of ESPN, Disney/ABC, MTV Networks, NBC Universal, Turner Broadcasting and Fox are taking the unusual step of publicly warning Federal Communications Commission Chairman Kevin J. Martin about any attempt to force a la carte programming distribution on cable providers,…
Online television technology firm Move Networks landed $46 million in venture funding with Benchmark Capital leading the cash infusion, the company announced Monday. Additional investors include Cisco, Comcast Interactive Media, Televisa, Steamboat and Hummer Winblad Venture Partners. Move Networks provides…
The NBA and ESPN have collaborated for the first time on a 20-commercial campaign designed to promote the National Basketball Association playoffs. The ad concept, titled “There Can Be Only One,” has rival players such as Kobe Bryant and Shaquille…
Former MTV executive Mark Rosenthal has joined Spot Runner as president of media platforms and vice chairman. Mr. Rosenthal, most recently CEO of Interpublic Media, will oversee Spot Runner’s New York operations and head a division that develops programs that…
NBC Universal and Qubo are joining the Department of Health & Human Services, the Ad Council and the U.S. Olympic Committee to extend a public service campaign about childhood obesity with Olympics themes. Ion Media Networks, Scholastic, Corus Entertainment and…