Working Brands Into Web Videos
Product Integration Moves to Internet
In Depth
Ad Position Really Makes a Difference
Starcom-ABC Family Study Proves Placement Does Matter
No Easy Definitions for This Generation
That Fluidity Makes It Harder to Reach the Demographic
‘GMA’ Greets User Videos
‘I Say GMA’ Segment Involves Viewers
Booming Buying Power
Advertisers Finally Starting to Realize Benefit of Targeting the Wealthy Demographic
Writers Strike Opened New Doors for Diversity
When it comes to diversity in television, the good thing about the Writers Guild strike was that everybody talked about the money, and nobody talked about diversity. Why is that good? Let me repeat—everybody talked about money. If diversity doesn’t…
What Keeps Boomers Tuned In?
‘TV Generation’ Has Varied Tastes
Strike Had Little Bearing on Late-Night Ratings
Writerless ‘Leno’ Maintained Lead Over Fully Staffed ‘Letterman’
Knowing Where to Go for Shows
Lifetime, Oxygen, WE Serve Women
Hard Won, but Exactly How Much?
Digital Potential Anybody’s Guess