“It’s a matter of whether or not the deal will put more pressure on SAG to settle. The truth is the Hollywood community will not tolerate another work stoppage. If the SAG leadership even begins inching toward a strike, the…
‘Microtrends’ Offers Insight Into Power of Various Niche Population Segments
One of Regis Philbin’s signature lines used to be “I’m Only One Man.” It became the title of a best-selling book. But for one man, the host of “Live With Regis and Kelly” has always popped up in a lot…
Niche Nets Such as Fine Living, SoapNet, Jewelry TV Target Content to Key Demos
Awards Set for News, Sports, Daytime Spots
Low-Power Stations, Minorities Among Concerned Groups
Product Integration Moves to Internet
Starcom-ABC Family Study Proves Placement Does Matter
That Fluidity Makes It Harder to Reach the Demographic
‘I Say GMA’ Segment Involves Viewers