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In Depth

Quicktakes: Will the writers’ settlement make it easier for the Screen Actors Guild to renew its contract?

“It’s a matter of whether or not the deal will put more pressure on SAG to settle. The truth is the Hollywood community will not tolerate another work stoppage. If the SAG leadership even begins inching toward a strike, the…

Drilling Down to the Finer Points

‘Microtrends’ Offers Insight Into Power of Various Niche Population Segments

Regis on the Red Carpet, Again

One of Regis Philbin’s signature lines used to be “I’m Only One Man.” It became the title of a best-selling book. But for one man, the host of “Live With Regis and Kelly” has always popped up in a lot…

Specializing in Specific Interests

Niche Nets Such as Fine Living, SoapNet, Jewelry TV Target Content to Key Demos

NATAS Plans to Honor Promos

Awards Set for News, Sports, Daytime Spots

Problems Plague Digital Transition

Low-Power Stations, Minorities Among Concerned Groups

Working Brands Into Web Videos

Product Integration Moves to Internet

Ad Position Really Makes a Difference

Starcom-ABC Family Study Proves Placement Does Matter

No Easy Definitions for This Generation

That Fluidity Makes It Harder to Reach the Demographic

‘GMA’ Greets User Videos

‘I Say GMA’ Segment Involves Viewers