When GroupM Chief Investment Officer Rino Scanzoni reorganized its local broadcast buying operations, he brought in Ellen Drury. Mr. Scanzoni’s plan is to consolidate the local broadcast units from GroupM’s three agencies—Mediaedge:cia, MindShare and MediaCom—into two teams. Heading one of…
Jenny McCarthy joins the returning Leah Remini and Chelsea Handler in the second season of “In the Motherhood.” The online comedy series is sponsored by Suave and Sprint, both clients of MindShare Entertainment. Episodes of the series can be found…
Millions of viewers used their digital video recorders to watch and rewatch the commercials that aired during the Super Bowl. According to Nielsen Media Research, more than 4 million people played back the spot for Walt Disney’s upcoming movie “The…
CNN has officially launched its beta version of iReport.com, a news site featuring unfiltered and uncensored user-generated content. The new site builds on the success of CNN’s initial iReport initiative, where viewers were asked to submit photos and videos for…
With no more Writers Guild of America picket lines to get in the way, guest lists on all the late-night talk shows are beginning to sprout celebrities without media family connections. They also are beginning to announce guest lists a…
WGA Members Favor Ending Strike by a 12-to-1 Margin The Writers Guild of America vote to end its 100-day strike yesterday was decided by a 12-to-1 margin, with 7.5% of the voters saying they were unsatisfied with the terms set…
Writers Guild of America members voted to end the 100-day strike that hobbled the broadcast television networks in a fight over how to split revenue from digital distribution of TV shows. The Tuesday vote means writers can go back to…
“CW Now,” the show launched at the beginning of the season without commercials, is no more. The magazine-style show was designed to be supported by segments into which marketing messages were integrated. Even before upfront presentations were completed last spring,…
The World Poker Tour and its network partner, GSN, announced its 23-episode sixth season TV schedule on Tuesday. The season premiere at the Mirage Poker Showdown in Las Vegas is set to air Monday, March 24, at 9 p.m. New…
Hewlett-Packard Co. Chairman-CEO Mark Hurd has joined News Corp.’s board of directors, and former Secretary of Education Rod Paige has resigned. Mr. Paige, who was part of the Bush administration, will continue as a consultant on educational issues for News…