Millions of viewers used their digital video recorders to watch and rewatch the commercials that aired during the Super Bowl. According to Nielsen Media Research, more than 4 million people played back the spot for Walt Disney’s upcoming movie “The Chronicles of Narnia: Prince Caspian.” Here are the most played-back spots during the game.
Parent Company and Brand Description
|Time||Absolute Difference Between Live and Live Same
Walt Disney Co.
|2.||Promo – Fox
Sobe Life Water / Woman & Lizards Dance
Doritos Tortilla Chips Nacho Cheese / Mouse Trap
|5.||General Motors Corp.
GMC Yukon Truck Hybrid
|5.||Bud Light Beer
Men at Table / Women / Chicken/ Couple
|7.||Office of National Drug Control Policy
Man Holding Cup
|8.||National Football League
Animated Man & Child
"Leatherheads" Motion Picture
|9.||Garmin Navigational Equipment
Car Driven / Napoleon Spoof
|Source: Nielsen Media Research|