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Chart: Super Bowl Commercial Playback

Feb 13, 2008  •  Post A Comment

Millions of viewers used their digital video recorders to watch and rewatch the commercials that aired during the Super Bowl. According to Nielsen Media Research, more than 4 million people played back the spot for Walt Disney’s upcoming movie “The Chronicles of Narnia: Prince Caspian.” Here are the most played-back spots during the game.

Rank

Parent Company and Brand Description

Time Absolute Difference Between Live and Live Same
Day (000)
1.

Walt Disney Co.
"The Chronicles of Narnia: Prince Caspian" – Motion Picture

7:46 p.m. 4,167
2. Promo – Fox
"American Idol"
7:39 p.m. 4,069
3. Pepsico
Sobe Life Water / Woman & Lizards Dance
7:24 p.m. 4,049
4. Pepsico
Doritos Tortilla Chips Nacho Cheese / Mouse Trap
7:50 p.m. 4,017
5. General Motors Corp.
GMC Yukon Truck Hybrid
7:38 p.m. 4,001
5. Bud Light Beer
Men at Table / Women / Chicken/ Couple
7:38 p.m. 4,001
7. Office of National Drug Control Policy
Man Holding Cup
7:25 p.m. 3,914
8. National Football League
Animated Man & Child
7:48 p.m. 3,843
9. General Electric
"Leatherheads" Motion Picture
7:19 p.m. 3,814
9. Garmin Navigational Equipment
Car Driven / Napoleon Spoof
7:19 p.m. 3,814
  Source: Nielsen Media Research    

14 Comments

  1. Nielsen is trying to pass of these numbers as something they are not (and that is really unlike them).
    Nielsen’s systems do not allow then to measure commercials, only programming munutes that contain commercials.
    Again, these arent playback numbers for the commercials, just minutes where they fell. A single commercial can span two different Nielsen clock minutes. Two or more commercials can air in the same clock minute and Nielsen would have no way to know which one got rewound more.

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