Local TV Early Election Winner
Stations, Spot Cable Flourish
Stations, Spot Cable Flourish
Paladin Invision, London, and WETA-TV, Washington
Operations Change to Cover High-Energy Political Campaign With Keen Viewer Interest
NPR and Daniel Zwerdling
Many Candidates, Abbreviated Schedule Pose Coverage Challenges
Many Alliances Aim to Bring TV, Internet Together
One of the reasons spot cable has done much better this political season is the refinement and effective selling of cable’s ability to target by zones. NCC, the spot cable rep firm co-owned by Comcast Cable Communications, Time Warner Cable…
WBBM-TV, Chicago