Video-sharing site Dailymotion introduced several video ad formats today, the company said. Among them are a “toaster ad,” which lets advertisers include a mini-commercial overlay on the bottom portion of a video; a “home theater ad,” which wraps around the…
Online video ad network Tremor Media raised $11 million in a second round of funding, the company announced today. Lead investors include Canaan Partners and Masthead Venture Partners. The pair also led Tremor’s first round of funding in 2006. The…
ESPN, a division of the Walt Disney Co., has acquired a stake in NBA China, a new entity that will conduct all of the National Basketball Association’s business in China. ESPN was one of five partners that spent $263 million…
Univision Communications has hired former MTV Networks executive Lisa McCarthy as executive VP of client development and partnership marketing. At MTV Networks, Ms. McCarthy had been executive VP of MTV Networks Brand Solutions. She will report to David Lawenda, president…
As it expands its slate of online offerings, Exercise TV has struck a deal with Internet-TV technology provider thePlatform, which will distribute content for the digital video network. ExerciseTV will use thePlatform to publish free Web video workouts and download-to-own…
Silverman’s Choices Starting to Pay Off, but There Remain Tough Trials Ahead
The surprise New Hampshire primary results could produce major benefits to broadcasters. Rather than seeing spending disappear, the Hillary Clinton and Barack Obama campaigns could each spend $20 million to $40 million more on advertising as the battle heats up….
NBC announced they’re ordering an unspecified number of additional episodes of “American Gladiators” from producers MGM and Reveille on Monday, but the renewal is just the start of extensions planned for the competition show. Original “Gladiators” series owner MGM intends…
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