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In Depth

Pol Ads Stoke Broadcasters

Fox Lands Rare National Presidential Spot

WGA Battle Moves to Late-Night Shows

Lack of Writers Doesn’t Hurt Leno’s Ratings

Evolution of a Multimedia Firm

New Division Will Focus on Varied Platforms

QuickTakes: Would you rather watch Letterman with writers or Leno without?

“Without taking anything away from the writing staffs, the talents of David Letterman and Jay Leno have been honed over enough decades of comic professionalism that we watch the one we have developed a familial attachment to as personalities, regardless…

Most Bankable Stars: Meredith Vieira

Last year’s ranking: Unranked It took five years, but the continued success of “Who Wants to be a Millionaire?” in syndication has finally landed host Meredith Vieira in the rankings for “Most Bankable Stars.” “It’s a rock-solid game, and Meredith…

Diverse Voices: Harmonizing Their Way Past Divisive Issues

At a time when rhetoric and rancor is running high in the Writers Guild of America strike, Hollywood would do well to go back to its roots and remember that the success of any deal depends on the character of…

Most Bankable Stars: Pat Sajak and Vanna White

Last year’s ranking: Unranked The death of series creator Merv Griffin last year, as well as the show’s 25th anniversary on the air, reminded voters of the remarkable longevity of “Wheel of Fortune” stars Pat Sajak and Vanna White. “The…

Editorial: CES Lays Out Roadmap to the Digital Future

When a convention draws the likes of Bill Gates, Brian Roberts and General Motors’ Chairman-CEO Rick Wagoner as major speakers, and it’s neither a computer gathering, a cable convention nor a car show, attention must be paid. And paying attention…

Ross’ Revamped ‘Early’ Premieres

CBS Morning Show Regains Half-Hour From Affiliates

Experts’ Tips Good Guide to Better TV Ads

Over the Years Industry Vets Found Simplicity, Research Best Practices