The most recalled ad on television in 2007 was part commercial, part program. IAG Research found that hybrid ads, in which products are pitched in specially created spots that tie in to the show in which they air, tend to…
Try not to picture Grant Prentice, the new research head at Starcom USA, in a white lab coat. Although he began his career as a research analyst, he’s more interested in explaining new data than generating it. “My core competency…
This year’s edition of Discovery Health’s “National Body Challenge” is a double-header. The show, which follows people as they attempt to lose weight and achieve a healthier lifestyle, will focus on four sets of twins when it premieres Jan 7….
Ad spending in the first nine months of 2007 edged up 0.2% to $108.2 billion, according to TNS Media Intelligence. Spending rose 1.3% in the third quarter. “The anemic growth rates in measured ad spending reflect a market that is…
Online video technology provider ROO appointed Kaleil Isaza Tuzman as chairman and CEO. He will start Jan. 9, succeeding Robert Petty, who will stay on as vice chairman of the board and founder. Mr. Isaza Tuzman currently is president and…
Online video-sharing site Veoh said it now draws 21.5 million unique visitors per month, up from 2.5 million at the start of the year. That’s an increase of 20% each month and 760% year over year, Veoh said. Also, Veoh…
Dennis FitzSimons will step down as chairman and CEO of the Tribune Co. after it completes its transaction led by investor Sam Zell, the company said Wednesday. Mr. Zell, who has invested $250 million in Tribune and plans to increase…
Viacom is teaming up with Microsoft in a content and advertising alliance valued at $500 million. Microsoft will license long- and short-form content from Viacom’s cable networks and movie studios for use on MSN, Xbox 360 and other platforms. The…
The Federal Communications Commission is quietly unveiling a major new proposal to require broadcasters to step up their commitment to local programming and around-the-clock staffing, while attention focuses on its media ownership vote. In a report and rule-making announced Tuesday,…