“Canceling the TCA tour smacks to me of a knee-jerk reaction to save money in the midst of the writers strike. If the networks had been smart, they could have used this time with television writers to better state their…
A TV disciple’s wish for 2008 (if not for, at least, the coming network pilot season—should there actually be one): That the respite brought on by the 2007 WGA strike will have afforded TV writers and TV executives and TV…
Some Brands Stand Out to Potential Consumers Through Shrewd Planning
May the presiding spirits of whatever observances are celebrated at this stock-taking time of the year—take issue with that, Bill O’Reilly and pals—reward NBC for picking up the back end of the freshman season of “Life.” The Insider fell in…
African American Net Sells Across Magazine, Radio Siblings
Music network Fuse TV will let consumers choose which of three formats they prefer for the network’s new online-only Web series “Breaking Down” that launches today. “Breaking Down” is the network’s first Web series, though Fuse has previously offered outtakes,…
DIY Network renewed its online/on-air combo show “Blog Cabin” for another season. The online portion of the second season begins Jan. 1, 2008, with the on-air version slated for an August premiere. Here’s how the show works: From January through…
Other Marketing Options May Prevail
WGA Standoff Seen as Possible Catalyst