FX will launch a multimillion-dollar branding campaign to herald its new marketing tagline: “There Is No Box.” The News Corp.-owned cable network will roll out print and on-air ads showcasing the branding initiative starting next week. The ads include a…
PBS’ “The NewsHour With Jim Lehrer” will start airing in high-definition on Monday. With the switch, PBS said it will air the program on non-HD sets in letterbox format. The switch doubles the number of PBS hours in HD, between…
John H. Idler has been named president and general manager of ABC-owned WTVD-TV in Raleigh-Durham, N.C. He was sales manager at WTVD from 2000 to 2002, when he was promoted to VP and general sales manager of sister ABC-owned station…
YouTube expanded its “Partner Program,” the video-sharing site announced on its blog. Now any content creator in the United States or Canada can apply to become a YouTube partner and possibly earn money from ads. When YouTube first introduced the…
Teri Everett has been named chief spokesperson for News Corp. She was based in Los Angeles for the last seven years as the senior VP of corporate affairs and communications and has now relocated to News Corp. headquarters in New…
Strike negotiations ended abruptly on Friday, with the Alliance of Motion Picture & Television Producers and the Writers Guild of America each blaming the other for the breakdown. In a press release entitled “AMPTP Breaks Off Negotiations,” WGA negotiating committee…
Writers Talks Screech to a Stop Friday’s talks between the Writers Guild of America and the Alliance of Motion Picture & Television Producers collapsed completely, more than likely sending the strike into 2008, Daily Variety reports. Both sides exited Friday’s…
DreamWorks Animation and Nickelodeon are ordering 26 episodes of tentatively titled CG-animated series “The Penguins of Madagascar,” based on characters from the 2005 DreamWorks feature “Madagascar.” The show will revolve around Skipper, Kowalski, Rico and Private, four penguins performing secret…
Video ad targeting firm Digitalsmiths paired up with ad-serving technology firm LiveRail to provide additional advertising solutions to both companies’ customers. Under the deal, Digitalsmiths will provide its video recognition technology to LiveRail customers, while LiveRail will provide campaign management…