UM’s Brien Touts ‘New Marketing’
To Nick Brien, worldwide CEO of Universal McCann, the notion of new media is almost irrelevant. “When clients say, ‘Talk to me about new media,’ I say, ‘No, I am not going to talk to you about new media, I…
In Depth
‘Today’ Pulls Ads to Gain Ratings
The battle for ratings supremacy between NBC’s “Today” and ABC’s “Good Morning America” continues to grow more ferocious, and the Peacock’s longtime frontrunner is pulling out the stops – and some commercials – to retain its crown. On several occasions…
Facebook Opens Pages to Media, Marketing Firms
Facebook users love to “poke” friends they have linked to on the site. It’s an electronic way to tap a pal on the shoulder, even if they are miles away in a classroom or office. Now aficionados of the popular…
Losing Enthusiasm for ‘Curb’
One reason for HBO’s continuing dominance in pay cable, cable generally, and television itself is the network’s policy of judicious coddling. At HBO, contributing talent—writers, directors, actors—is treated not with kid-glove deference but with palpable respect, an attitude that translates…
Digital Dealmakers: Jeff Crigler
The player: Jeff Crigler, CEO of Voxant in Reston, Va. The play: Voxant is an online marketplace that syndicates news videos across the Internet. Mr. Crigler believes that as TV stations lose traditional viewership, they will not be able to…
QuickTakes: If the writers strike goes on for a while, what could the lasting impact be?
“The Internet’s enormous power as a distribution mechanism isn’t a new phenomenon—we saw it first with the music industry and, inevitably, it has progressed to TV and video content. The writers strike is testament to how pervasive and mainstream Web…
QuickPlay Streams Videos to Celltop
Alltel Uses OpenVideo for Mobile Navigation
The Insider: Hardy-Har-Rx for Heroes
Last Wednesday night, Conan O’Brien emceed and wickedly cast a mock political movie. Bruce Springsteen did three acoustic numbers and delivered his own Harley to the stage for auction. In the spirit of the evening, themed “Stand Up for Heroes”…
The Wisdom of Bonaduce, To Go
CBS Mobile has tapped Danny Bonaduce for a new mobile video series that will air on major wireless carriers beginning this week. The first original animated program developed under the CBS Mobile brand will air a new three- to five-minute…