Video ad targeting firm Digitalsmiths added two new products to its VideoSense service. The new products are called AdSafe and AdIQ and they help marketers place their ads against appropriate online content. AdSafe makes sure the ads run next to…
Fox, With Heavy Reality Lineup, Looks to Fare Best if Stoppage Is Protracted
Corn isn’t the only thing growing tall in Iowa—so is spending on political TV advertising. Four years after Massachusetts Sen. John Kerry won a surprise victory in the state, propelling him to the Democ ratic presidential nomination, TV ad spending…
MTV Networks’ Plan Aims to Increase Engagement During Ads
FremantleMedia Show Augments Channel’s Reality Lineup
News Outlets Expand Campaign Coverage
NBC and Omnicom Group’s Full Circle Entertainment are developing a weekly hourlong summer comedy series based on “E,” Matt Beaumont’s 2000 novel that relies on a string of e-mails to tell the tale of fictional London ad firm Miller Shanks….
“Sweeps has always been a mixed blessing for advertisers in that it allows networks to focus their broadest-appealing programs into four months of the year. The introduction of commercial ratings by Nielsen will certainly have an impact on the relevance…
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…