Building on VH1 Success, Producers Look to Broadcast Nets
NBCU Launches Weeklong Initiative
No daytime industry event in New York is more fun than the annual luncheon at which the Center for Communication bestows the Frank Stanton Award on a powerful media executive and then kicks him while he’s up. Last week, the…
News Outlets Expand Campaign Coverage
NBC and Omnicom Group’s Full Circle Entertainment are developing a weekly hourlong summer comedy series based on “E,” Matt Beaumont’s 2000 novel that relies on a string of e-mails to tell the tale of fictional London ad firm Miller Shanks….
“Sweeps has always been a mixed blessing for advertisers in that it allows networks to focus their broadest-appealing programs into four months of the year. The introduction of commercial ratings by Nielsen will certainly have an impact on the relevance…
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…
The player: Ashok Narasimhan, chairman, CEO and co-founder of July Systems in Santa Clara, Calif. The Play: July Systems bundles content for mobile phones, such as ringtones, video, wallpaper and news articles. Most of that content lives today on cell…
What American sports market counts twice as many fans as NASCAR; spends more on its sport than the combined revenues of Microsoft, Google, eBay and Yahoo; and outnumbers golfers by 10 million enthusiasts? Answer: hunters and anglers. That’s a fact…