Viewer Interest High in ’08 Race
News Outlets Expand Campaign Coverage
In Depth
NBC, Full Circle Plan, Integrated Comedy Series
NBC and Omnicom Group’s Full Circle Entertainment are developing a weekly hourlong summer comedy series based on “E,” Matt Beaumont’s 2000 novel that relies on a string of e-mails to tell the tale of fictional London ad firm Miller Shanks….
QuickTakes: Does sweeps still serve its purpose?
“Sweeps has always been a mixed blessing for advertisers in that it allows networks to focus their broadest-appealing programs into four months of the year. The introduction of commercial ratings by Nielsen will certainly have an impact on the relevance…
Sony to Sell Tennis Channel Ads
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…
Digital Dealmakers: Ashok Narasimhan
The player: Ashok Narasimhan, chairman, CEO and co-founder of July Systems in Santa Clara, Calif. The Play: July Systems bundles content for mobile phones, such as ringtones, video, wallpaper and news articles. Most of that content lives today on cell…
Guest Commentary: Landing Outdoor Viewers Proves Worth the Effort
What American sports market counts twice as many fans as NASCAR; spends more on its sport than the combined revenues of Microsoft, Google, eBay and Yahoo; and outnumbers golfers by 10 million enthusiasts? Answer: hunters and anglers. That’s a fact…
Try a Fresh Perspective on Media
Looking Beyond Surface Reveals Insights Into Feelings, Relationships
Video-on-Demand Needs Big Promotional Boost
Study Finds Education Is Key to User Growth
Exploring Web Video’s Impact on TV
Audience Input Seen Shaping Internet Content as Well as Ad, Rating Metrics
Hulu Plays With Ad Models As It Rolls Out Beta Test
Aims to Fit Lengths, Models to Content