I enjoyed Marty Wall’s Guest Commentary about the importance of TV show main titles (“Cutting Main Title Short Shortchanges the Viewer,” TelevisionWeek, July 8). Specifically, he said main titles were critical in “building up a relationship with the viewing audience…
“Personally, I feel that these kids aren’t ‘suffering’ or experiencing anything more than I did while away at sleep-away camp. We lived in tents and cabins right alongside spiders and mice, had chores to do each day and formed a…
Crain Veteran Named Online General Manager
Ubisoft Signs on as First Sponsor of FX’s Online Promo Site
Hollywood entertainment marketing agency Lussier has launched a live-action production group and, through a strategic partnership with Zinger! Creative, added full-scale print advertising to its client services. Concurrently, the company has restructured itself into seven operating groups: on-air, print, live-action…
The player: Roman Arzhintar, SideReel co-founder and CEO The play: SideReel.com is a new search and community site for television shows. The site is designed to serve as a “dashboard” for fans of TV shows because the pages for each…
Local News Veteran Has Experience, Fresh Perspective
The Federal Communications Commission is responding to critics’ complaints that the agency isn’t giving them enough time to examine the scientific studies prepared for the agency’s media ownership review. The FCC’s Media Bureau today extended the deadline for comment by…
National Ratings for Week of Sept. 17-23, 2007 Event Outlet Household Rating Men 18-49 Rating Monday, Sept. 17 NFL Football (Redskins vs. Eagles) ESPN 7.7 7.2 Thursday, Sept. 20 PGA Golf (Turning Stone, 1st Rd.) Golf Channel…
E! will repeat episodes of ABC’s “Dirty Sexy Money” and “Big Shots” on Sunday as part of a stunt the cable network is calling “”Super Filthy Freakin’ Fabulous Weekend.” In addition to the ABC shows, the cable network will show…