The Player: Brendon Mills, president and CEO of RipCode The play: RipCode does the heavy lifting for Web video. The company’s technology converts multiple video files simultaneously so they can be viewed across computers, mobile devices and iPods. That process,…
Facts at Your Fingerprints
Nielsen Says Minor Errors Didn’t Affect Data
Around the office, I’m known more or less as the lowest common denominator. When we’re writing about a marketing idea in the newsroom and discussing whether it will have broad appeal, at some point all heads at the conference table…
Planet Green’s Planned Multiplatform Strategy Is Augmented by TreeHugger.com Acquisition
In the first season under its $3.6 billion contract with the National Football League, NBC drew an average of 17.5 million viewers with “Sunday Night Football,” up 2.5 percent from what ABC drew in its final season of “Monday Night…
Cable Net Stays True to Its Roots
Company Positions Headquarters to Win U.S. Green Building Council’s Certification
“Trapped in the Closet,” the hip-hop opera from rapper R. Kelly, generated lots of traffic for IFC’s Web site last month. The spike in viewership should translate to online ad revenue for IFC, as it attracted viewers to IFC who…
Documentarian’s 12-Hour History of America’s National Parks Likely to Boost Interest in Them