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In Depth

Bravo Integrates Sponsors Into ‘Gunn’s Guide’

Bravo has signed Macy’s, Maybelline New York and Garnier as integrated sponsors of its new series “Tim Gunn’s Guide to Style.” The show premieres Thursday. Macy’s will be the exclusive retail partner for the program. Participants in the show will…

Media Buyers Seek Trends, Pick Winners for the Fall TV Season

With the new season just around the corner, media-buying agencies are weighing in with early views on how the networks and their shows will fare with viewers. Steve Sternberg, executive VP of audience analysis for Magna Global, looked for a…

ABC Restructures ‘World News’ Staff Under Banner

The staffs of weekday and weekend broadcasts of ABC’s “World News” will be combined under “World News With Charles Gibson” executive producer Jon Banner and senior producer Vinnie Malhotra, who will continue as executive producer of weekend editions of “World…

NBC Sports Names Freifeld Communications Director

NBC Sports has tapped Adam Freifeld as director of communications. He joins the NBC Sports crew after spending two years as a media publicity consultant with AMF Communications, which he founded in October 2005, landing clients Van Wagner Sports Group,…

Comedy Central Elects Ganeless President

Michele Ganeless was named president of Comedy Central. Ms. Ganeless had been executive VP and general manger of the Viacom-owned channel. She reports to Doug Herzog, president of the MTV Networks Entertainment Group. Comedy Central said Ganeless’ mandate in her…

Collins Plays Multifaceted Role at Tennis Channel

Longtime tennis announcer Bud Collins has signed a multiyear on-air deal with the Tennis Channel. Mr. Collins, who spent years with NBC Sports, also recently signed to cover major tournaments on ESPN. Under his new deal, Mr. Collins will appear…

Matt Frei to Anchor ‘BBC World News America’

“BBC World News America” will be anchored by Matt Frei, an award-winning BBC correspondent who has spent the last five years covering the United States. The hourlong weeknightly newscast debuts at 7 p.m. Oct. 1 from the BBC’s bureau in…

Ex-Cheerleaders Shape Up on CMT’s Makeover Show

Rah-rah for reality. CMT, which this week launched a reality show on the making of this season’s Dallas Cowboys cheerleader squad, said it plans to air a new makeover show called “I Want to Look Like a High School Cheerleader…

PHD’s Craig Daitch Caught Mobile Bug Early

Craig Daitch, VP, director of interactive strategy at PHD, says it was his father’s beeper that first got him interested in the world of new media. “I was fascinated by the pager that my father had on his belt, because…

Top 10 Markets Ranked by Minority TV Homes

While the number of U.S. television households grew 1.3 percent last year, according to the Nielsen Co., the number of minority households grew more rapidly. In setting its television universe estimates for 2008, Nielsen said there are now 112.8 million…