Around the office, I’m known more or less as the lowest common denominator. When we’re writing about a marketing idea in the newsroom and discussing whether it will have broad appeal, at some point all heads at the conference table…
Planet Green’s Planned Multiplatform Strategy Is Augmented by TreeHugger.com Acquisition
In the first season under its $3.6 billion contract with the National Football League, NBC drew an average of 17.5 million viewers with “Sunday Night Football,” up 2.5 percent from what ABC drew in its final season of “Monday Night…
Cable Net Stays True to Its Roots
Company Positions Headquarters to Win U.S. Green Building Council’s Certification
“Trapped in the Closet,” the hip-hop opera from rapper R. Kelly, generated lots of traffic for IFC’s Web site last month. The spike in viewership should translate to online ad revenue for IFC, as it attracted viewers to IFC who…
Documentarian’s 12-Hour History of America’s National Parks Likely to Boost Interest in Them
On May 4, 2007, Greensburg, Kan., a small town of 1,500 inhabitants, was annihilated by a tornado. Ten people were killed and 95 percent of the town was destroyed, including the local hospital. Before the dust had settled, Kansas Gov….
John Larroquette is joining the cast of “Boston Legal” for its upcoming fourth season, playing Carl Sack, a senior partner who transfers from the New York office to Beantown. He’ll be a rival of sorts to Denny Crane (William Shatner)…
House Project Part of Bigger Environmental Picture for Cable Net