Cable is having a “record-setting, precedent-setting summer,” according to Jack Wakshlag, chief research officer of Turner Broadcasting. For the first summer ever, ad-supported cable will have double the viewership of broadcast TV in prime time, with a 52.4 share, compared…
Go Go Luckey Productions, the company behind MTV’s “Laguna Beach,” has named three senior executives. Jenny Daly, previously VP of development at E! Entertainment Television, is the newest partner at Go Go Luckey. She’ll be responsible for augmenting the company’s…
IFC and Land Rover are partnering for the half-hour documentary “Action Indies: Extraordinary Location Scouts,” which will showcase both location scouts in filmmaking and Land Rover vehicles. Scheduled to air Sept. 1, “Indies” will follow location scouts in Los Angeles…
Google on Tuesday announced it will be implementing a new kind of video ad on YouTube, the New York Times reported. Fifteen seconds after a user begins watching a video on the site, an ad will form an overlay on…
A Real Texas News Operation Becomes a Fox Reality Show
Mariane Pearl, widow of slain Wall Street Journal reporter Daniel Pearl, will give the keynote address at the 21st annual conference of the National Association for Multi-ethnicity in Communications Sept. 18 in Manhattan. Ms. Pearl, who is an award-winning journalist,…
It is often said that the most powerful form of marketing is the recommendation of a friend. Social networking and other forms of technology are changing the definition of “friends” and how friends communicate. This is especially true among kids….
It’s never too late to make the switch to new media from traditional media. Adam Kasper, senior VP director of digital media at Media Contacts, the digital sister agency to MPG and is the global interactive media network of Havas…
Diana and Other Princesses Reign
The Television Bureau of Advertising, which represents local TV stations, likes to point out that when advertisers buy commercials on local cable, there are many Lifetime and ESPN watchers who don’t see those ads because they’re watching on satellite. The…