Digital Deadline Fast Approaching Stations
Editorial
In Depth
Digital Dealmakers: Marcos Wettreich
The Player: Marcos Wettreich, CEO of WeShow The Play: The Web site is designed as a one-stop shop for online video that lets users tailor video feeds from across the Web to their interests. The site combs the Internet for…
New Approach to Media Buys Could Correct Under-Delivery of Young Demos
Reaching Out Beyond TV Screen
Disney’s ‘High School Musical 2’ is Most-Watched Cable Telecast Ever
The premiere of Disney Channel’s “High School Musical 2” was watched by a record-breaking 17.2 million viewers Friday night. The performance ranks “High School Musical 2” made it the most-watched cable telecast ever, topping “Monday Night Football” on ESPN on…
Earley Promoted to Exec VP of Marketing at Fox
Fox Broadcasting has promoted longtime communications executive Joe Earley to executive VP of marketing and communications. Mr. Earley will take over Fox’s marketing efforts in the wake of the departure of marketing head Chris Carlisle, who left to join New…
‘Musical’ Mania Pumps Up Rerun’s Ratings
The night before the premiere of Disney Channel’s much-anticipated “High School Musical 2,” a rerun of the original “High School Musical” drew more than 6 million total viewers, according to Nielsen Media Research. That was the most-watched show on cable…
CBS Streams ‘Big Brother’ Via VCast
“Big Brother” fans will be able to view the housemates on the go. CBS Mobile, Verizon Wireless and Qualcomm-owned MediaFLO USA are partnering to air live 24-hour feeds of this season’s “Big Brother” house over VCast Mobile TV. The “Big…