FX Creates Movie Web site
HubFX.Com Wants Viewers to Stay Tuned
In Depth
Fox Warms Up for Baseball All-Stars
Network’s Seven-Year Deal Paying Off as Ratings Surge
CBS Fields Golf Quiz Special
Juma Entertainment’s ‘Rules’ Show to Follow PGA Championship
The Insider: Hold the ‘Joe’ and Mika
The Insider is addicted to morning television, but she’s also verrrrrrrry finicky about her morning television. She avoids, like the proverbial plague, any show whose hosts (usually male) seem bent not on telling her what’s happening in the world or…
iPhone Guts Reveal Apple’s High Margin
Parts Suppliers See Inclusion in Hot Gadget as Validating Their Solutions
Rod Allen Aims to Level the Playing Field
MLB Announcer Wants Everyone in the Game
Targeting B2B TV Ads Pays Off
Research Helps Regional Campaign Reach Desired ‘Influencer’ Audience
A Modest Proposal for Celebrity ‘News’
We have Paris Hilton to thank for a recent moment of clarity about celebrity “news”versus the television news previous generations knew. It wasn’t anything about Ms. Hilton, per se. Rather, it was the behavior of broadcast and cable networks clawing…
Guest Commentary: Cutting Main Title Short Shortchanges the Viewer
I remember my father telling me, “Marty, no one gets a second chance at making a first impression.” I immediately deduced: “First impressions are important!” Most of our work in design, advertising and promotion is dedicated to making a first—and…