Logo

In Depth

‘Lonelygirl’ Picks Up Neutrogena Sponsorship

Web Video series “Lonelygirl15” will get a new castmate this summer when a scientist from Neutrogena appears on the show. The scientist will appear in multiple episodes, helping the characters fight evil group “The Order,” the show’s creators said today…

‘Prom Queen’ Graduates to Spinoff

Michael Eisner’s Web studio Vuguru will create a spinoff series this summer of its popular “Prom Queen” Web show. “Prom Queen,” which ended its run this month, was viewed 15 million times online. The spinoff, “Prom Queen: Summer Heat,” will…

President Bush Nominates Tate to Full FCC Term

President Bush is nominating FCC commissioner Deborah Taylor Tate to a full five-year term on the commission. Ms. Tate, an attorney and former Tennessee utility regulator and senior advisor to several Tennessee governors, has been on the commission since Jan….

Nickelodeon, Starcom Make Upfront Deal

Program ratings aren’t completely dead. Viacom’s Nickelodeon and media buying agency Starcom completed the first major kids upfront deal of the season. The multiplatform transaction is based on quarter-hour program ratings, but the companies agreed to do research to see…

Cablevision Adds Voom

Four years after launching the Voom high-definition service, Cablevision is adding the package to its own cable lineup. The cable operator announced Thursday it will add subsidiary Rainbow Media’s 15-channel Voom HD Networks to its channel package starting July 1….

GE, Pearson Move to Halt Bid for Dow Jones

General Electric and Pearson, whose holdings including the Financial Times, have called a halt to any conversations about a collaborative bid for Dow Jones and Co., whose journalistic crown jewel is the Wall Street Journal. The development greatly enhances the…

TV Guide Partners with CastTV for Search

Emerging video search service CastTV snagged its first customer via a two-year licensing deal with TV Guide. TV Guide will use CastTV’s video search technology to power results for the company’s online video guide. The site is located at video.tvguide.com…

Blockbuster Verdict Could End Format War

HD-DVD Faces Uphill Battle; Netflix Embraces Both Formats

Fine Perks for Fine Hotels

Tangerine Puts HD Luxury Programming in Rooms

Optical Offers Hi-Def Relaxation

Fiber-Optic Service Adds Nine Channels