Cable Buys Go Minute-by-Minute
Starcom Deals Don’t Use Commercial Ratings
In Depth
Legality of Texting Contests Questioned
Suits Allege Promos Violate Lottery Rule
Scatter Market Faces Challenges
Sales May Be Hardest to Predict in Years
Guest Commentary: Bob Barker Was Just Right as Host of ‘Price’
He opened his last price tag and said, “The actual retail price is…,” with the same fervor he did at the end of his first episode on Labor Day 1972. The hair had long since turned snow white. The voice…
TV Should Not Talk Down to Its Audience
Former President Bill Clinton’s speech before the annual convention of Promax/BDA in New York recently delivered the right message—even if it wasn’t exactly delivered to the right crowd. The message was that as we move forward in the 21st century,…
Rosie’s Game for ‘Price’ Position
Producers Meet With Former ‘View’ Co-Host About Job
Larry King Schedules Paris Hilton Interview
“Larry King Live” has scheduled two hours about celebutante Paris Hilton this week, including a live interview Wednesday, the day after she has finished serving 23 days in jail for traffic violations. The Wednesday interview is billed as Ms. Hilton’s…
Martha Stewart Lures Veteran Wenda Harris Millard
Veteran Internet, publishing and marketing executive Wenda Harris Millard, has been named to the newly created position of media president of Martha Stewart Living Ominimedia effective July 16. The announcement, made Sunday by MSLO President and CEO Susan Lyne, said…
NBC, ABC Kill Plans for Paris Hilton Interview
NBC has killed its plans for a Paris Hilton interview and Barbara Walters, ABC’s queen of the big celebrity sitdown, has told representatives of the so-called celebutante’s family that she has no interest in doing the interview, according to sources…
YouTube Pulls More Viewers from Google
YouTube continued to siphon video viewers away from parent company Google in the month of May, according to Web rankings from Nielsen//NetRatings. But that’s the plan. YouTube has made small gains in the last three months at Google Video’s expense…