Promax Abuzz With President Potential

Marketers Gather, Eager to Learn Who Will Step Into Chabin’s Shoes

Landing Clinton A Coup For Organizers

Popular President Sees Gains to Be Made

Campaign of Distinction:Grey’s Anatomy

When ABC president of entertainment Steve McPherson made the decision to move “Grey’s Anatomy” from Sunday to Thursday night, the network’s marketing team knew it faced a daunting task. “We wanted to get as many people as possible who watched…

Campaign of Distinction: CNN=Politics

CNN promotions producer John Dance created his own campaign for the “CNN=Politics” campaign. At the start of 2006, as the promotions department at the news network was considering the appropriate on-air campaign for the 2006 midterm elections, he made a…

Campaign of Distinction: Dancing With the Stars

Campaign of Distinction: March of the Penguins

When Hallmark Channel ran the Academy Award-winning documentary “March of the Penguins” in November, the film pulled in the network’s highest numbers to date with a 4.1 household rating, reaching more than 3 million homes. While the adorable flightless birds…

Campaign of Distinction, Heroes

Promoting a show about people with superhero abilities is tricky. “We didn’t want to make this a niche show,” said Vince Manze, then president and creative director of the NBC Agency (now president, NBC program planning, scheduling and strategy). The…

Campaign of Distinction: Sexual Health

Because it programs to high school and college students, MTV has aired public service announcements on sexual health for a number of years. The network tweaked its campaign last year, adding spots designed to empower young women. “We usually do…