Moseley to Market History Channel
Dubuc Taps Cable Vet To Broaden Fan Base
In Depth
Campaign of Distinction: Break the Addiction
MTV made a big commitment to the planet last year. Earth Day 2006 was the start of a daily public service announcement campaign that ran for a year. Called “Break the Addiction,” the spots included both big-picture messages on global…
Nets Place Bets on Wednesday Night Originals
ABC, Others Aim to Win Night From Reality Shows
Campaign of Distinction: We Share
PBS Kids Sprout holds the distinction of being one of the few networks that launched on video-on-demand before earning a linear berth. The network debuted in April 2005 on VOD and added linear distribution that fall. As a growing network,…
Quick Takes: What was your reaction to ‘United 300,’ the amateur film about Spartans fighting terrorists that aired at the 2007 MTV Movie Awards?
“It just stirs up trouble, and I think it’s offensive to everyone who witnessed 9/11 from their homes or on the island.” —Bill M. “Humor is a valid response to tragedy, especially in the 21st century, and especially when one…
Changes to Plan Can Prove Costly
Returning to Work Already Done Saps Media Team’s Forward-Looking Energy
In the End, It’s the Last Ad in a Pod They Recall
As more consumers start to use digital video recorders, the last ad in the commercial break could stand as a last refuge for worried advertisers. A new study from IAG Research, which measures viewers’ responses to TV ads and product…
Hispanic Upfront Likely Will Climb 7%
Telemundo Develops Ad-Free Telenovela; Unilever Works With Univision to Build Web-Based Show
Viral Video: Manager Goes Crazy
The setup: If you’re going to get kicked out of a baseball game, you might as well go down in a blaze of glory. Mississippi Braves manager Phillip Wellman was ousted from a minor league game on June 1 after…
Guest Commentary: Building the Brand: The Multiscreen Challenge
Just when we thought we knew how to make television, the whole screen turns upside down. And multiplies! This week, some of the best, most creative marketing minds will be gathering in New York for the annual Promax/BDA event. Typically,…