The Paris Pledge
Maybe now it is news — I was just sitting down to write my inaugural blog entry for TelevisionWeek when the news hit. My plan had been to talk wistfully about what I call “The Paris Pledge.” It was a…
In Depth
Campaign of Distinction: According to Jim
Some campaigns are scribbled on a cocktail napkin, others are inspired by an offhand comment. WGN’s campaign to debut “According to Jim” was in the latter category. “It actually started as a lark,” said Joanne Stern, WGN’s director of creative…
Revamped TVWeek.com Debuts
Dynamic New Design Offers Enhanced Player, New Features
Campaign of Distinction: It’s a New Day
As Meredith Vieira prepared to step into Katie Couric’s seat at “The Today Show,” NBC faced a kind of relaunch: same show, new faces. “The campaign started with the line ‘It’s a new day today,’ which had two meanings,” said…
Digital Dealmakers: Steve Johnson
The player: Steve Johnson, CEO and founder, ChoiceStream The play: ChoiceStream software helps online video and traditional television providers offer more personalized viewing recommendations for consumers. ChoiceStream works with Blockbuster, DirecTV, AOL and Yahoo to help them deliver customized video…
New Indecency Rule Roils TV Regulation
Court Rebuffs FCC on Fleeting Curses; Next, Ms. Jackson
Promax Abuzz With President Potential
Marketers Gather, Eager to Learn Who Will Step Into Chabin’s Shoes
Standards of Decency Evolve With the Times
Federal Communications Commission Chairman Kevin Martin was wrong when he claimed that his agency’s policy barring “fleeting expletives” on TV didn’t represent a significant departure from past policies. The court decision he was responding to involves live TV airings by…
Landing Clinton A Coup For Organizers
Popular President Sees Gains to Be Made
Campaign of Distinction:Grey’s Anatomy
When ABC president of entertainment Steve McPherson made the decision to move “Grey’s Anatomy” from Sunday to Thursday night, the network’s marketing team knew it faced a daunting task. “We wanted to get as many people as possible who watched…