CBS’s Moonves Joins Push for Advertisers to Pay for Live Ratings Plus 7 Days, as Opposed to the Live Ratings Plus 3 Days They Pay for Now
CBS CEO Leslie Moonves is lobbying for advertisers to move to payment for live ratings plus 7 days (C7), versus the live ratings plus 3 days (C3) that they currenly pay for, according to The Hollywood Reporter. "As things stand now, advertisers…