A new report by the Nielsen Co. confirms a trend among viewers that has been gaining momentum for some time: the use of a second screen while watching TV. And the second screen of choice, increasingly, is Twitter, the social…
"Never mind those declines in viewers and key demographics this season, broadcast television is entering a ‘new golden era,’ according to David Poltrack, chief research officer of CBS Corp." So reports our good friend Joe Flint in the Los Angeles…
"News Corp. [has] said that it is shutting down The Daily, its ambitious but expensive attempt to create an iPad newspaper, on Dec. 15," reports our friend Nat Ives at Advertising Age. The article continues, "Following layoffs of a third of its…
Television’s share of advertising will decline in 2013, as marketers shift to digital media, reports Deadline.com, citing a survey of 50 ad buyers from Cowen & Co. The ad buyers are positive about next year, predicting that overall U.S. ad…
"Several news executives close to [Jeff] Zucker said this week that they believed he had been chosen to run CNN, and they expected the appointment to be announced soon. People close to the Time Warner chief executive, Jeffrey L. Bewkes,…
Anna Nicole Smith’s daughter Dannielynn Birkhead has made her modeling debut for Guess, the brand Smith represented starting in 1992, reports People.com. Dannielynn is 6 years old. It’s the first time Guess has tapped the child of a former model,…
Bravo Media announced today the launch of an innovative advertising program that enables viewers to interact with live on-air content. “Play Live” debuts tonight in connection with the airing of “Watch What Happens Live” at 11 p.m. ET/PT, with other…
Fox Sports is nearing a deal to pay $6 billion to $7 billion over 25 years for exclusive television rights to the Los Angeles Dodgers, reports Nikki Finke at Deadline.com. The deal would put the team on Fox’s regional sports…
Speaking about the current TV season, Leslie Moonves, the chairman of CBS Corp., which owns CBS, Showtime and 50% of The CW, says, "This year has really sort of been the tipping point that we’ve been expecting," reports our good…
NBC’s Thanksgiving day NFL game — which will mark the first NFL game to be broadcast in prime time on the holiday — is scoring advertising rates near $1 million, reports Adweek. "Every single spot in the game — and…