Here are the key roles that NBCU announced today for its ad sales team: • Dan Lovinger Promoted to EVP, Cable Ad Sales, NBCUniversal • Mark Miller Promoted to EVP, Ad Sales, NBCUniversal News Group• Peter Naylor Named EVP, Ad…
[Note: Story revised at 4 p.m., PT, on Nov 15, 2012 to add comments and references in the Advertising Age version of this story.] PepsiCo’s Frito-Lay is putting some more pop in its Cracker Jacks, reports Advertising Age, continuing, "A new line…
Macy’s isn’t showing any signs of dumping Donald Trump, despite a petition with almost 558,000 signatures that urges the department store to end its partnership with the “Celebrity Apprentice” host, reports Advertising Age. Macy’s has featured Trump in its television…
TiVo has hired controversial NFL quarterback Tim Tebow as its spokesman, USA Today reports. The story reports: "TiVo CEO Tom Rogers … admits the genesis of the idea came from his teenage son, who mistakenly thought a discussion he heard…
Netflix subscribers watch 11% fewer minutes of television each day than people who don’t subscribe to the streaming service, reports Multichannel News, citing a report from Nielsen. Netflix users watched an average of 246 minutes of TV per day in…
The race for the presidency is over. And of the thousands of TV ads shown, and the millions of dollars spent making them and buying ad time to show them, one has been judged the "most effective spot of the…
Rance Crain, president, Crain Communications Inc. and editor-in-chief of Advertising Age, Crain’s Chicago Business, Crain’s New York Business and TelevisionWeek.com, has been named to the American Advertising Federation’s Advertising Hall of Fame. Crain founded a number of publications, including Electronic…
A petition accusing "Apprentice" star Donald Trump of sexism and a "racially charged" campaign against President Barack Obama, and asking Macy’s department store to stop carrying Trump brand products, has attracted nearly 450,000 signatures, according to The Hollywood Reporter. The…
The outspoken TV chef Anthony Bourdain, who recently wrapped up his run as host of Travel Channel’s "No Reservations,” is taking aim at the network after it aired television ads he claims created a false impression in using his image,…
There will be winners in the television advertising market this season, Advertising Age reports, with broadcast ratings down significantly for the fall season and broadcasters expected to use up much of their inventory on make-goods. Ratings on broadcast networks are…