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Driving Time Can Hamper Effectiveness

Gain Insight Into Viewing Patterns by Studying Audience’s Road Habits

Online Integration

GMC Picks Up Placements on AOL

Challenges Suit Her

Merrifield Ready to Step Up at MediaVest

Super Toons

Krypto, McBoing Boing Bounce Back

Stoking Sales in a Down Market

More Local TV Spots and Web Links Can Be Keys to Increasing Business

Inside CMOs’ Minds

Marketing Execs Think Digital Works Best

Start the Presses

Knoll Heads New Print Team at MindShare

Must Love Sox

New Dating Show Set at Fenway Park

Passions Key to Targeting Right Groups

From High School Events to NASCAR, Seek Out What Excites People Most

Backpack Media

AstraZeneca, Cisco Deals Go Everywhere