From IAG Research A gaze backward reveals this truth about prime-time broadcast program genres: Almost any format can succeed. At different times one genre has been more dominant-comedies about a decade or so ago, dramas circa 1983 and Westerns in…
Metrics Should Reflect the Web’s Influence on Shopping
In Selling Sponsorships, He’s No ‘Apprentice’
Donna Speciale Is Active in All Media Now
‘Boulevard of Broken Dreams’ Tells Sad Celebrity Tales
Shared Vision Unifies Delivery of Brand Message to Consumer
From IAG Research Many cable networks are available in more than 85 percent of the nation, and aggregate audience levels have long been on the rise. Cable programming, now in its fourth decade, offers viewers and marketers a plethora of…
Combine TV Spots With Station and Company Web Sites for Added Punch
New Study Looks at Executives’ New Media Habits
Carat Wins Pitches With Independent Approach