Chuck Ross

Memo to Paula and All the Rest of Us: Are You Happy Doing What You’re Doing? If Not, Here’s a Blueprint for What to Do Now (And No, You Cannot Let It Be All About the Money) [Well, This One Oughta Crash Our Servers … ]

Aug 20, 2009

Well, the headline tells it all here. And I’m not gonna be your guide. Instead I’m gonna send you off our site to read a terrific piece about Brian Graden.

Brian is the president of entertainment at the MTV Networks. I’ve always thought Brian and his predecessors have one of the toughest jobs in our business. How to keep reinventing those networks to please the most fickle of demographics, generation after generation.

I don’t know Brian well. We’ve met a few times–dunno if he’d even remember me. Clearly he’s a smart man, and he’s got an excellent reputation.

Brian announced a little while ago that he’s leaving his job at the end of the year.

In a piece that I guarantee will inspire you, you’ll read how Brian got to where he is, decided where he wants to go from here, and how he’s going about achieving his goal. The writer who was clever and gifted enough to put this together  for us is Felix Gillete (don’t know him), and it’s in the New York Observer. It’s called "The Reinvention of Brian Graden," and it’s time well-spent reading. Click here to read it. When you’re done come back and lemme know what you think. You can post a comment here or you can always Twitter me at Chuckmedia.#


  1. So some rich guy quit his job to wite some books and a musical. His “Magnum Opus” included telling VH1 that Kid Rock serving fries sucked. He liked South Park. Then he wrote down his goals / talents. Whoa, talk about a GENIUS!!! I don’t really see I should care.

  2. Well…I actually loved this but I am going through it right now. Its about risk and reinvention…something that most people are not willing to do….good luck to him! I think he is my brother from another mother!!!!

  3. People need someone to adore and glamorize ; I do not . People who are renowned for being famous consume an excessive amount of space in our lives and they are much too overpayed.

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