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Ratings

Nielsen Says It Made a Mistake in Children’s Ratings

Nielsen, which has been embroiled in a dispute with Nickelodeon over children’s ratings, has admitted it made a mistake. The company says it erred when it said children’s ratings are up this season, although it stands by its decreasing numbers…

Viacom Anticipates Stronger Ad Growth in 2012

Viacom’s chief executive said today that the company expects growth in ad sales to be stronger in early 2012, The Wall Street Journal reports. Said Philippe Dauman: "As we look to the next quarter, we expect to see stronger ad-sales…

Shakeup in Late-Night Wars — First Time in 17 Years This Has Happened

A shakeup has occurred in the late-night wars, with a milestone taking place for the first time in 17 years, Deadline.com reports. The two flagship late-night talk shows — CBS’s “Late Show with David Letterman” and NBC’s “Tonight Show with…

NFL Putting the Squeeze on NBC

One of NBC’s few recent ratings success stories is on the line as negotiations get under way between the network and the National Football League. The NFL is seeking more money from NBC for the renewal of "Sunday Night Football,"…

‘Hot in Cleveland’ Cools Off

The third-season debut of TV Land’s "Hot in Cleveland" marked the show’s lowest-rated premiere, with just 1.9 million total viewers watching the program Wednesday night, reports Deadline.com. That represents a decline of almost 1 million viewers from the previous year,…

From Animated Reindeer to Lingerie Models, CBS Gets a Lift From Holiday Specials, Wins Tuesday Ratings

CBS’s quirky Tuesday night programming approach — starting with the “Rudolph the Red-Nosed Reindeer” special at 8 p.m. for the kids and wrapping up with “Victoria’s Secret Fashion Show” at 10 p.m., presumably for the dads — seemed to pay…

Shakeup in Cable News Ratings

The ratings battle among cable news channels has had a shakeup, with two networks swapping positions, reports our good friend Bill Carter in The New York Times’ Media Decoder blog. MSNBC has moved back ahead of CNN in prime time…

Is NBC Bubble Show a Candidate for a Viral Save-My-Show Campaign Along the Lines of ‘Chuck’?

Is an at-risk NBC drama a candidate for the kind of viral social-media campaign that worked to save "Chuck," another NBC program? Probably not, writes the Los Angeles Times‘ Mary McNamara. The show in question is "Prime Suspect," which was…

Piers Morgan Hits New Ratings Low

A CNN host who stepped into a high-profile spot in the cable network’s prime-time lineup has notched a milestone: his lowest-rated month in the key news demographic, reports Deadline.com. Piers Morgan, who took over the spot held by CNN fixture…

More Preteens Are Watching TV, But Nielsen Says Nickelodeon Ratings Continue To Drop. Nielsen Insists Its ‘Measurement Methodology’ Is Working Fine

"More preteen children are watching television this fall than last, according to new data from TV-ratings firm Nielsen, raising questions about Viacom Inc.’s contention that a glitch has caused the sharp drop in its Nickelodeon channel’s audience," writes Sam Schechner…