Cable Ad Effort Isn’t Joint Venture

Mar 11, 2008  •  Post A Comment

A Comcast-led group created to provide a standard format for interactive advertising across the largest cable companies isn’t a joint venture, as previously reported, Multichannel News reports, citing a cable executive it didn’t identify. The so-called Project Canoe is “more like an intercompany coalition than a JV,” the magazine reports, citing the executive.
– Danny King

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