History Channel Plugs Sponsors in Shows

Mar 17, 2008  •  Post A Comment

The History Channel will re-edit episodes of its “Modern Marvels” series and insert three-minute documentaries within show breaks as part of an advertising agreement with Cisco Systems, Television Week reports. For an episode on sports stadiums, new segments on Oakland A’s home Cisco Field will feature company executives, while Cisco’s contributions to stadium advancements will be included in the mini-documentary, the magazine says.

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