Starz Campaign Spend at $25 Mil

Mar 31, 2008  •  Post A Comment

Starz next month will start a $25 million marketing campaign that will include a new logo and 30-second advertisements on shows such as “The Tonight Show With Jay Leno” and “Access Hollywood,” Multichannel News says. Last month, Starz tied Warner Bros.’ HBO in prime-time ratings for the first time.
–Danny King


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