Cox Pays $300 Mil. for Web Ad Startup

Apr 29, 2008  •  Post A Comment

Media company Cox Enterprises Inc. will announce today that it acquired Web-advertising company Adify Corp. for about $300 million in cash, the Associated Press reports. Adify, which runs an advertising network for Martha Stewart Living Omnimedia, helps generate revenue by pooling advertisers and targeting their ads across certain types of Web sites, the wire service says.
— Danny King


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