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Fremantle, Heavy.com Hook Up for Show

Apr 28, 2008  •  Post A Comment

Calling it a dating show for the Internet era, FremantleMedia and Heavy.com are teaming up for “LoveRace,” targeted at the 18-25 year old demographic, Daily Variety reports. Contestants will use online videos and social networking sites to win dates, and Freemantle plans on integrating brand sponsors, like cell phone companies, into the competition.
–Hillary Atkin

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