Ad-supported cable channels recorded a 9% increase in viewers during the September-to-May broadcast season and a 48% share of the total TV audience in April, the New York Times reports. The History Channel, AMC, USA and Fox News all posted gains, with ESPN, TBS and Spike attracting a quarter of a million more viewers during prime time, the newspaper says. While the writers strike is blamed for the decline in broadcast network ratings, cable executives said the stoppage allowed more viewers to sample their programming, the newspaper notes.
—Vlada Gelman
Cable Nets Post Ratings Gains
May 27, 2008 • Post A Comment
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