ESPN has partnered with Coldplay to promote its live U.S. soccer coverage, E! Online reports. The band’s music will be used in commercials for the European Championship, the Web site says. “Viva la Vida,” the first single from the band’s upcoming album, will be incorporated into in-studio and game production, the Web site notes.
—Vlada Gelman
Coldplay Sings for ESPN Soccer Coverage
May 8, 2008 • Post A Comment
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