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Digital Advertising to Outgrow Traditional

May 6, 2008  •  Post A Comment

In a survey of 100 senior executives by Accenture, 62% said revenue from digital advertising would eclipse traditional ad revenue in the next five years, Media Daily News reports. Currently, Internet media makes up less than 10% of marketing budgets. Also, two-thirds of the surveyed executives lack the necessary capabilities to take full advantage of the digital ad market, the Web site says.
—Vlada Gelman

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