Digital Advertising to Outgrow Traditional

May 6, 2008  •  Post A Comment

In a survey of 100 senior executives by Accenture, 62% said revenue from digital advertising would eclipse traditional ad revenue in the next five years, Media Daily News reports. Currently, Internet media makes up less than 10% of marketing budgets. Also, two-thirds of the surveyed executives lack the necessary capabilities to take full advantage of the digital ad market, the Web site says.
—Vlada Gelman

Your Comment

Email (will not be published)