Fox Pitch: TV Spots Tops

May 5, 2008  •  Post A Comment

Fox’s upfront pitch includes new research that shows TV advertising has the biggest impact on consumer product awareness, project familiarity and intent to purchase than other media choices, Mediaweek says. “Television needs to continue to prove its worth to advertisers,” said Jon Nesvig, president of ad sales for Fox. “And research like this proves our value to them.”

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