Kvamme Talks New Web Advertising

May 29, 2008  •  Post A Comment

High-tech venture investor Mark Kvamme stressed the importance of what he dubbed the under-30 “attention” generation at the AAAA Digital Conference Wednesday in New York, Online Media Daily reports. Kvamme pointed out innovative new ad formats targeted at the Web-weaned generation, such as video site FunnyorDie.com, StarDoll’s branded digital clothing Playbrands and the visual search engine Searchme, the Web site says. He also singled out the consumer interactivity and niche audience of blogs as targeting niche consumers becomes increasingly harder for agencies, the Web site notes.
—Vlada Gelman


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